Vina Robles Vineyards & Winery Announces New CEO

Vina Robles and the Nef family are excited to announce the appointment of wine industry veteran Kurt Ammann as CEO of the family-owned winery.

“Vina Robles has a long history in the Paso Robles community, and I am humbled to have been selected to lead the 100% estate vineyard and winery operation into the next 25 years,” shares Ammann. “It’s both an honor and exciting to be a part of a team that is completely committed to sustainability and socially responsible business practices. I’m looking forward to continuing the upward trajectory of Vina Robles as a nationally and internationally recognized benchmark in Paso Robles.”

Ammann joined the Vina Robles team in February, 2022, bringing with him a rich history in the California wine and agriculture industry.

Vina Robles is known for producing a full spectrum of wines from everyday bottles to collectible, single-vineyard Cabernet Sauvignons. Ammann believes Vina Robles wines are distinct in that they combine incredible value on the dollar while simultaneously expressing their range of terroir.

“Over 25 years of farming in Paso Robles, the team has honed in on the specific sites on each of our vineyards that let the magic of ‘place’ shine through,” says Ammann. “Being 100% estate, we are able to control the entire process from planting to the final product in your glass, resulting in wines of superior quality and consistency while keeping the prices very reasonable.”