Club Concept and Benefits

Club Concept and Benefits

Signature Club members enjoy priority access to our limited-edition wines, complimentary tastings at our Hospitality Center, invitations to Signature Club events, as well as discounts on hotel stays, transportation, golf, and entertainment.

Join now and start enjoying the distinctive wines of Vina Robles along the many privileges outlined below.

Questions? Please contact us at 805-227-4812, option 1 or

Membership Level Bottles/Shipment Approximate Cost per Shipment
Connoisseur 3 bottles $105 – $120 20% discount applied
Sommelier 6 bottles $195 – $220 20% discount applied
Cellar Master 12 bottles $360 – $400 25% discount applied

Please note that each shipment is calculated on the basis of the actual cost of content, packaging material and freight. Each wine selection or additional order is charged to your credit card prior to each shipment.

Club Concept & Discounts

  • No Membership Fee
  • Receive three annual shipments of three, six or twelve bottles each per year. Vina Robles ships during the cooler months only, usually early April, late September and early December, in order to avoid heat damage to your wine.
  • Wine shipments will include special bottlings, single vineyard designations and selections from our Cuvée and Estate wines. Cellar Master members may select which wines to receive and therefore can fully customize their shipments.
  • Terms and Conditions
  • Discounts
    • 20% on bottle orders
    • 25% on case orders
    • 30% on reorders for the first 30 days following each shipment
    • up to 20% on Tasting Room merchandise
    • Special discounts on winery events

Other Benefits

  • Complimentary Estate and Cuvée Tastings at our Tasting Room for you and up to four guests.
  • Private Club Lounge
  • Advance offers for limited releases.
  • Invitations to special club member events and winemaker dinners.
  • Newsletters with technical notes, recipes and educational wine information.
  • 1¢ shipping for Sommelier and Cellar Master members on all club shipments.

Partner Benefits

Signature Club members enjoy the following benefits at Vina Robles partner businesses. Some limitations and restrictions apply. For questions, please contact the Vina Robles Concierge at 805-227-4812, ext. 106 or

Hotels & Accommodations

Transportation & Tours

Activities & Entertainment


If at anytime you should need to suspend or discontinue your Signature Club membership, please notify us in writing via fax to 805-369-0146, e-mail or U.S. mail to P.O. Box 699, Paso Robles, CA 93447 at least one month prior to the next scheduled shipment.  This will allow us adequate time to change your account preferences and successfully meet your needs.